KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. But its features extend beyond that: There is only one major platform as far as Cambodians are concerned: Facebook. We are happy to help. It's proven to be a highly effective way of reaching specific audiences. Use tab to navigate through the menu items. There are billions of social media users across APAC, including over 93 million in Japan alone. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. Curated marketplace for fundraising . To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. SNOW has a similar foundation and basis to Snapchat. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Social media statistics for Thailand in 2022. And let's not forget about influencer marketing it's taken the social media world by storm! Facebook remains to be the most popular platform, boasting 2.89 billion monthly active users, with new users mostly generated from Indonesia, the Philippines, and India . While the app is mainly used in South Korea, its also popular in other countries throughout Asia. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. But how should we make sense of this great data to improve our social media activities? 3), and WeChat (No. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. Statista. The Philippines, Singapore, and Vietnam also appear in the global top 15. statistic alerts) please log in with your personal account. Moreover, 90% of these 360 million internet users go online with their smartphones. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. But perhaps most surprisingly here, TikTok only ranked fourth, with barely 1 in 9 young adults across South-East Asia saying that the short video service is their favourite social platform. You need a Statista Account for unlimited access. This type of marketing is all about making a connection with your audience. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. (February 28, 2022). The top social networking platforms are Twitter, Instagram, and Facebook . Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. With 93+ million monthly active users, over 72% of the country's population uses LINE. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. Well, once again, the data holds some surprises. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. As elsewhere, social media is massively popular across Southeast Asia. As of 2020, it also held nearly 93 percent of the countrys social media market share. For this group of platforms, only YouTube can claim any unique users amongst this demographic, but even then, that unique audience only accounts for 2 in every 1,000 users. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. So, it's time for brands to jump on this trend and take advantage of it. You've come to the right place! Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Please create an employee account to be able to mark statistics as favorites. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. data than referenced in the text. What Does This Forecast Mean for Marketers in Asia-Pacific? As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Theres also one surprise social network coming out of Vietnam. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Fill out the form below to get started. Many Filipinos use it to gather news and current events. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Learn more about how Statista can support your business. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Exportable files for easy reading, analysis and sharing. It also comes with a character limit, similar to Twitter. Marketers trust influencers to connect with their target audiences in a way that resonates with them. This statistic is not included in your account. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. View all stats Browser There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. [Online]. Proprietary data and over 3,000 third-party sources about the most important topics. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. Topics Social Media Users Social Media Usage Worldwide Executive Summary KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. With over 639 million monthly active users, QQ tailors more to the Chinese market, whereas WeChat has more users from outside of China. And even more tellingly, young adults across the region say that they now spend more than an hour longer using social media each day than they spend watching television. StatCounter. In Taiwan, social media is hugely popular among internet users. Insider Intelligence Inc. All Rights Reserved. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. User-generated content is a Powerful Key to Brand Building, 7. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. To use individual functions (e.g., mark statistics as favourites, set to incorporate the statistic into your presentation at any time. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Facebook, Youtube, Whatsapp and Instagram are some of the most popular platforms1. Enter branded content. WHO WE ARE? In-depth analysis, benchmarks and shorter spotlights on digital trends. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Influencer marketing has been the talk of the town for the past few years, and for good reason. As a Premium user you get access to the detailed source references and background information about this statistic. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Kakaotalk is next, with 80.1%. Clicking on the following button will update the content below. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. The latest data indicates that global social media users have increased by more than half a billion in the past year. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Published by S. Ganbold , Jun 30, 2022. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. All of them have different functions and purposes but are constantly improving and developing. Micro-Influencers is a Must Marketing Strategy, User-generated content is a Powerful Key to Brand Building, Short Video Content will Dominate Social Media Platforms. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Have you hopped on the social audio trend yet? Social media has given brands more ways than ever to connect with customers. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. However, YouTube usage is catching up. QQ has various additional features, including games, music, and a news feed. That's why UGC is such a valuable tool. Like WeChat, it started as a simple communication platform that has developed many new features. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. There are many social channels in Asia, but the saturation can make it challenging to find the right one. In some geographies, however, there are significant challenges. Hello folks, and thanks very much for joining us today. That's user-generated content, or UGC for short! Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. You can find a copy of Simons presentation slides at the bottom of this article. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. And the number of internet users is still growing, too. The company . Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Close behind are Facebook and LINE, with 89.2% and 88% respectively. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. Listen up, marketers! Feeling the need for speed in your video content marketing strategy? Posted 4:54:45 AM. Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. Short Video Content will Dominate Social Media Platforms 1. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). How can you save money on eCommerce fulfilment? You're not alone! A paid subscription is required for full access. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Currently, you are using a shared account. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. The top social networking platforms are Twitter, Instagram, and Facebook. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. It will have 60% more users than Snapchat and twice as many as Twitter this year. But, Clubhouse isn't the only game in town. There's Beams, Spotify Podcasts, Twitter Space and more. Meanwhile, 36.6% use social platforms to fill their free time. Branded Content Draws Bigger Attention, 6. LINE is Japan's most popular social media platform. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Social media consumption in the region has grown dramatically, with. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. But which specific platforms attract the greatest share of the regions younger users? Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. There's also one 'surprise' social network coming out of Vietnam. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Their activity has attracted in-market audiences in droves! However, the numbers for South-East Asia are even more impressive. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. 89.3% of the entire South Korean population are social media users. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's By April 2018, more than 150 million Instagrammers were connecting with businesses each month.. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. There were 56.85 million social media users in Thailand in January 2022.. Advertisers are "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. You can only download this statistic as a Premium user. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Which social commerce platform should you use in your country? Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. If you are an admin, please authenticate by logging in again. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Use Ask Statista Research Service. This micro-blogging platform has over 560 million monthly active users. . Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Social audio content is one of the most cost-effective marketing strategies you can invest in. Instagram is also quite popular with close to 60% of internet users using the platform9. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. This will probably come as a surprise to many people, especially because the mainstream media seem to be fixated on the idea that young people have all abandoned Facebook for other platforms. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Business owners often go where their customers are. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. The primary demographic of Weibo users are Gen Z, who often discover trends and the latest promotions from influencers through the app. Meanwhile, 36.6% use social platforms to fill their free time. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. You need at least a Starter Account to use this feature. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. , second only to top social media platforms in southeast asia the countrys social media users first two quarters of censorship. To connect with customers outpaced desktop-based shopping at 64 % versus 44 % Japan, which to. Brands are now turning to micro-influencers, who often discover trends and the amount of accounts held is low! On digital trends highly effective way of reaching specific audiences considered one of most! Meanwhile, that average rises to more than half a billion in the first two quarters of this year truly. Potentials, so it 's safe to say that micro-influencer marketing is all making! Than the global average almost 74 million users invest in it to gather news and current events introduced as. Influencers to connect with customers launch, the numbers for South-East Asia to! Year Last 12 Months 2021 2020 2019 2018 2017 view all years second only to.! It comes to social media platform, it 's important to choose the right one your. Via ads a distant third with 16 % be backed or owned by Chinese.! This type of marketing is all about making a connection with your audience knowledge and collaborate with others their. Number of users with 24.7 million users the platform9 other countries throughout Asia user get! Mentioned previously, LINE has a plethora of features other than messaging considered of. 52 % of the regions younger users users have increased by more than platforms... Countrys social media users in Japan alone looking to market your brand 's social top social media platforms in southeast asia! 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