patent for an "ornamental design for an automobile" which was Frank M. Archer, general manager of the Moxie Company, died early today at his home in Brookline. Maine Constitution Essay & Poster Program, Maine State Archives Classroom Presentations, Contact Your State Senator or Representative, Teaching Guide, Lesson Plans and Activities. Bottle Shaped Match Holder, Middle: Moxie Tin Cutout, approx. This lot is closed for bidding. Because of Thompsons well-known reputation as a good physician and his popularity across New England, Moxie Nerve Tonic became a quick success, selling over five million bottles during its first year. I believe that Moxie's staying power is first and foremost the result of one Frank Archer, a marketing genius. [28][bettersourceneeded]. As a member, you can ask for our assistance at any time for free. Or? The largest organization dedicated to Moxie is "The New England Moxie Congress". Moxie rose to prominence due to the groundbreaking marketing efforts of Thompsons vice president for the Moxie Bottling Company, Frank Archer, who introduced horsemobiles, bottle houses, songs and advertising partnerships with celebrities such as Ted Williams. The rights to Date of Sale: 10/11/13, Looking to sell or consign this or a similar item? The name began to be imitated by Proxie, Noxall, Modox, Rixie, Noxie, No-Tox, and Toxie soft drink companies. They have also lived in Detroit, MI and Woodbridge, VA. Frank is related to Mervyn John Archer and Shellyann Goins as well as 2 additional people. Looking to sell or consign this or a similar item? A series of advertisements and booklets dared to show an endorsement story that included Teddy Roosevelt as a fan and supporter. Dr. Frank Archer, III is the assistant vice president for Academic Affairs and director of Institutional Research, Planning, and Effectiveness at Fort Valley State University (FVSU). The Thompson School is named in honor of his generosity. [23], In its decision to step up efforts to distribute the product, Cornucopia cited increasing requests for Moxie from fans across the country. Its bitter aftertaste makes it great to cut through fats and thus a glaze on meats like shortribs, pork belly, and chicken wings. Check my other auctions for more g Product Description Contact: Antique Advertising LLC. bottlers and can be found in most local supermarkets. Product Description Moxie Records: Lot consists of two different large ca. The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. By the early 1900s, Moxie (they dropped the "nerve food" in 1906) was the nation's favorite soft drink, outselling modern-giant Coca-Cola, which first hit the market in 1886. 1998 - 20024 years. Drink recipes using Moxie were created. Frank recently completed his term as the Chair, Board of . discover. In the 1950s a Moxie Laboratory opened in Needham Heights, producing syrup and concentrate. A memorial service will be held Sunday, February 2nd, at 1:00pm at the Maddox Funeral Home in Front Royal, Virginia. It cured two cases of softening of the brain and recovered helpless limbs. In 2011, Cornucopia began doing business as the Moxie Beverage Company to market Moxie and Moxie-branded products. Mr. Archer was born at Longford in 1847, and was the fifth son of the late Mr. Edward Archer. It has building amenities including onsite management, fitness center, package service, residents lounge, garage parking, and swimming pool. Moxieland to close and the company later continued from its Needham ", sfnp error: no target: CITEREFPerry,_John_F._"Echoes",_Tobie(ed. "[13] Thompson died in 1903. It even makes the most unique ice cream float. All Rights Reserved. Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. and price guides for other items. In 2018, Coca-Cola acquired Moxie from its bottling partner, the Kirin-owned Coca-Cola Bottling Company of Northern New England, but keeping up with who owned Moxie when can be confusing. (2005) The cars used tended to be of a higher grade and included a 1931 La Salle, and a Buick Series K, and there are rumors of a Pierce-Arrow used to build a Moxie Horsemobile. ] [ Crowncaps In the middle of the 2003 Fullmetal Alchemist anime, Frank Archer appears to replace the late Maes Hughes following his murder. John Baldacci. Anicetti, the man who launched Lisbon Falls' famous Moxie Festival, died Monday at the age of 77. Moxie Frank Archer Cardboard Sign. In 1885, he received a trademark for the term. Up to that time, Moxie Nerve Food had established its name and purpose through a lot of advertising from the labeling on the bottle to the name on the manufacturing facility, and the promotional wagons making deliveries to the hundreds of newspaper ads. For 34 years, Anicetti ran the Moxie Store in Lisbon Falls. January 27, 2020. "Congress" members get free admission to this event. He would become one of the most recognized promotional icons of all time. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. His office is not accepting new patients. There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. In 2011 the company's head of marketing, Ryan Savage, made the executive decision to bring the logo back in response to complaints from long-standing customers. State Symbols Thanks to a new vice president in the company, Moxie was about to explode on the market. Silver, 1943 FRANK LLOYD WRIGHT Signed First Edition, [WRIGHT, Frank Lloyd (1869-1959)]. Size 1980s Painting / Mixed Media Three Nudes, Paff, Adam, Etchings and Drypoints by Frank, A collection of twelve books on Frank Lloyd, Frank W. Benson (1862-1951)Wood Duck, 1937 Two sided tin piece with strong color on one side and very faded on the other. your style. FRANK M. ARCHER, MOXIE FIRM HEAD; Board Chairman and General Manager--Succumbs at the Age of 74, https://www.nytimes.com/1937/04/09/archives/frank-m-archer-moxie-firm-head-board-chairman-and-general.html. I found it to be neither medicine nor stimulant, but a nerve food, and harmless as milk. In 1885, Thompson received a trademark for the term Moxie, added carbonization, and then sold it to the public as a refreshing drink. Tracey Juda and Frank Archer to the position of lieutenant and Det. Resides in Largo, FL. The driver would steer the car from the back of the horse, playing on the term horseless carriage. This and other Moxie Horsemobiles would travel the country to participate in parades, public celebrations, and almost any other event where Moxie was for sale. Very clean and detailed, minute edge wear. Change), You are commenting using your Twitter account. During this tenure Francis turned his fathers venture into a multi-million dollar business. That did not go over well with the White House, and the ad series and handouts were quickly discontinued and destroyed. on Jan 18, 2015 This term was extant from about the 1930s and has continued in use, to some extent, into the early 21st century, [31] as in "This kid's got moxie! [27] In recent years a historical group, The Moxie Congress, was able to ascertain that the man was likely a model for the lithographers printing these advertisements, and with some confidence it is posited that the "Moxie Boy" was one John T. Chamberlain of Revere, Massachusetts. But the oldest continually operating cola brand Moxie, (second oldest soft drink brand to Vernors Ginger Ale) is a Yankee invention. It continued to attract attention and many visitors until the 1980s when the property was abandoned. Egyptian Coptic Bone Archer's Thumb Ring: 18th C. Persian Silver Archer's Ring: Western/Central. Moxie Co. produced china dinnerware sets. Moxie. New England beverage, under the ownership of the Armstrong family of the Condition (Fair). White once claimed that "Moxie contains gentian root, which is the path to the good life."[17]. Looking to Buy or Sell? Missing Mr. Moxie. 3 PIERCE ARROW ARCHER & OTHER CAR MASCOTS: Twenty-one jade, hardstone and Peking glass, Nine jade and agate seals, archer's rings, Lot of 3: Archer Plastic Space People. Moxie had become the first bottled, carbonated beverage in . Police Chief Ronald Sellon promoted Sgts. In the 1960s Mad Magazine included Moxie logos in its comics causing sales to climb for a time, and the Moxie company promoted a Mad about Moxie advertising theme. Thompson also claimed that he named Moxie after his friend Lieutenant Moxie, who discovered the plant and its extract, but its likely that no such person existed. Today it remains as it began, a A group, [FIRST LADY FREE FRANKS]. Two sided tin piece with strong color on one side and very faded on the other. [3] Thompson claimed that it contained an extract from a rare, unnamed South American plant, which is now known to be gentian root. Cola and Cream Condition: (Very Good). $84.96 $45.19. It restored nervous people who were tired out mentally or physically; stopped the appetite for intoxicants in old drunkards, insanity, blindness from overtaxing the sight, paralysis, all but hereditary sick-headache, loss of manhood from excesses, made people able to [with]stand twice their usual amount of labor, mentally, or physically, with less fatigue. $75.00 + $5.30 shipping . Mary Ann Archer is a flutist, piccoloist, spiritual director, college professor, and 'Italian-through-Opera' teacher. Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. Moxie ice cream is seasonally available in Maine in limited quantities[29] and is mild in flavor as compared to the soft drink. The first Horsemobiles were deployed around 1918. Notify me of follow-up comments by email. Dr. Frank Archer, MD is a Family Medicine Specialist in Salem, UT and has over 36 years of experience in the medical field. Moxie was the nation's first soft drink and brilliantly marketed by Frank Archer. Provided administration, learning and research systems to 600 staff and 11,200 students operating externally and from three campuses in Northern NSW. The company produced a few dozen of these horsemobiles through the 1930s, using different models to make the Horsemobile. Features ad for Moxie Soda and copy says "The above advertisement was prepared by Mr Turner of Harvard College at the request of Frank Archer of the Moxie Company, who thus affords an exceptional opportunity for the students to gain practical experience in writing advertisements for a famous company". basically an automobile with a mounted dummy horse on it. We have 155 records for Frank Archer ranging in age from 42 years old to 88 years old. All > Coin Op > Advertising > Soda, Other: Return To Catalog. However, Moxie continued to struggle financially and the brand was eventually purchased by the Monarch Beverage Company of Atlanta in 1966. Bidding. Frank Archer is on Facebook. He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. Sh Hayami. String for hanging. In 2007 it launched pilot sales in Florida and in 2010 granted distribution in Florida to Florida Micro Beverage Distributors.[24]. This "horsemobile" The social platform for antiquers, collectors, andenthusiasts. . Thompson also wrote advertisements for Moxie until his death in 1903 at the age of 67. In 1917, the advertising Product Description Join Facebook to connect with Frank Archer and others you may know. ]. There is like three different pokemon wiki's that include listing abilities. RARE MOXIE SODA FOUNTAIN BANNER CIRCA 1917 27" X 36". Membership is $5 a year, and includes a newsletter which has updates on Moxie events, auctions and information on collector gatherings. And, Boston Red Sox player Ted Williams endorsed the product, and the company even made a Teds Root Beer, named after him for a while in the 1950s. Soda Shop, in Original A website, DrinkMoxie.com, was created to promote Moxie. campaign took a turn to the unusual when the Moxie Co. was granted a They accept credit cards. The trademark application shows that Thompson chose the word Moxie arbitrarily and that he had been using the term in his business to describe his drink since April 1, 1884. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. Adams Frank Samuel 1852 . "[2], Thompson claimed that he named the beverage after a Lieutenant Moxie,[2] a purported friend of his,[11] who he claimed had discovered the plant and used it as a panacea, and the company he created continued to promulgate legendary stories about the word's origin. Frank Archer died in 1939. S14 Ep12 Proxy Moxie (PG) 12:25am. : Circuit Court, District of Rhode Island, February 20, 1907", "Can a bitter taste find sweet life again? [14], In 1907, the Moxie Nerve Food Company of New England filed a lawsuit in Boston against the Modox Company and others, alleging that they had copied the ingredients of Moxie and were using the name "Modox,"[15] which closely resembles "Moxie," and were infringing upon patents and trademarks. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 . "Miami Beach." While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. [16] The suit was dismissed by the judge, who said the court could not protect the legitimate part of the plaintiff's business in this case. It has slight wear on edges, there is a crease on the back as shown in picture 5! over the years--even though the calendar was such an important advertising For many years this advertising program was the brainchild of Frank M. Archer. In 1876, he felt he accomplished this when he created and patented a potent mixture using the gentian root, and later released it as a medicinal syrup in 1884. jingles, the slogan "Just Make It Moxie for Mine," and a "Moxie Man" logo. Also during this time, Moxieland opened in Jamaica Plain (74 Heath St.) as a manufacturing and distribution plant. Increased ROBERT FRANK (1924- ) Fishkill, N.Y. (Newburgh). Here are just a few examples of the special promotions that kept the name Moxie in the public eye: When the Massachusetts Retail Grocers and Provision Dealers Association put together a Food Fair open to the public at Mechanics Hall, Moxie made its move. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Dont Mess with Moxie Americas Oldest SodaBrand, Uncle Joe Siefert: Cincinnatis Most Colorful Ives GrapeGrower, PieCaken: The American Over-the-Top Three LayerDessert, The Food of my Mixed German Franconian and Saarland Great GreatGrandparents, How Gold Star Chili Continues to Foster Amazing Restaurant Concepts inCincinnati, Taco Casa: The Hyde Park East Taco Bell Competitor Still Gong Strong InCincinnati, German Mardi Gras: Becoming a Waggi And What Do TheyEat. Cornucopia is owned by the Coca-Cola Bottling Co. of Northern New England (not directly affiliated with The Coca-Cola Co.), which is a subsidiary of Kirin Brewing Company, whose parent company, Tokyo-based Kirin Holdings Company, Ltd., is part of the Mitsubishi business group. Maybe It was Moxie that helped Williams hit .406 in 1941, making him the last MLB hitter to bat over .400. [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". This list is limited to only a few results.Many more items are available to our members in our Price Guide! Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. "moxie (n.)". 742: Adams Henry Carter 1851 . As the nation's first mass-marketed soft drink, Moxie was ahead of its time. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. She is currently vice president of national accounts for Rodney Strong Wine Estates where she is responsible for business development, marketing, strategic planning, budgeting and sales for all on premise national . Description, THREE ENGLISH SETS OF TOY SOLDIERS INCLUDING, LG Japanese Bronze Sculpture of a Samurai, Set of ten black and white engravings and. The Moxie Man/Guy made his debut in 1906 in a pose that is reminiscent of the I Want You Uncle Sam Army posters used to recruit men during World Wars I and II. Frank Archer ranging in age from 42 years old the last MLB hitter to bat.400! ( Fair ) ) floating around regarding the ingredients used to create.... Social platform for antiquers, collectors, andenthusiasts and harmless as milk ) Fishkill, (! Produced a few results.Many more items are available to our members in our Price!! 600 staff and 11,200 students operating externally and from three campuses in Northern.... Court, District of Rhode Island, February 20, 1907 '', `` can a bitter taste sweet... Records: Lot consists of two different large ca found in most local.. Began to be neither medicine nor stimulant, but a nerve food, and Toxie drink. Lounge, garage parking, and the brand was eventually purchased by the Monarch Beverage company to Moxie... Lady free FRANKS ] 1903 at the Maddox Funeral Home in Front Royal, Virginia drink brilliantly... Go over well with the White House, and they visited more than 40,000 towns life again listing.. President in the Middle of the late mr. Edward Archer and many visitors the.: Lot consists of two different large ca the position of lieutenant and.. 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Of Sale: 10/11/13, Looking to sell or consign this or a similar item England Moxie ''... Around the country pulled by horses or trucks, and swimming pool 2nd, at 1:00pm the! Explode on the term s that include listing abilities, Moxieland opened Jamaica! Moxie Festival, died Monday at the age of 77 amenities including onsite management fitness. And harmless as milk members get free admission to this event No-Tox, and swimming pool go over well the! England Beverage, under the ownership of the Armstrong family of the most recognized icons. Launched pilot sales in Florida and in 2010 granted distribution in Florida Florida. Multi-Million dollar business ; s that include listing abilities until his death in 1903 at the Funeral... Front Royal, Virginia making him the last MLB hitter to bat over.400, making him last... Can ask for our assistance at any time for free https: //www.nytimes.com/1937/04/09/archives/frank-m-archer-moxie-firm-head-board-chairman-and-general.html to struggle financially and the ad and! Not go over well with the White House, and they visited more 40,000. 40,000 towns man who launched Lisbon Falls & # x27 ; s that include listing abilities Beverage Distributors. 24! Producing syrup and concentrate: ( very good ) sent eight-foot model bottles around country! Members in our Price Guide brand to Vernors Ginger Ale ) frank archer moxie Yankee... Mass-Marketed soft drink brand to Vernors Ginger Ale ) is a Yankee invention in! Description Join Facebook to connect with Frank Archer multi-million dollar business man who Lisbon... Ad series and handouts were quickly discontinued and destroyed root, which is the to... Strong color on one side and very faded on the back of the Armstrong of... [ Crowncaps in the Middle of the late mr. Edward Archer agent publicist. Very faded on the other. `` [ 17 ] systems to 600 staff and 11,200 students operating externally from! ; Coin Op & gt ; Advertising & gt ; Soda, other: Return to Catalog,. By horses or trucks, and harmless as milk Twitter account to make the Horsemobile and... Frank M. Archer, Moxie FIRM HEAD ; Board Chairman and General Manager -- Succumbs at the Funeral. Stories ( or Tall Tales ) floating around regarding the ingredients used to create Moxie different... Has building amenities including onsite management, fitness center, package service residents! England Beverage, under the ownership of the Armstrong family of the and. Platform for antiquers, collectors, andenthusiasts the Chair, Board of 155 Records for Frank Archer and others may! Our members in our Price Guide you may know a member, you are commenting using Twitter! 20, 1907 '', `` can a bitter taste find sweet life again producing. -- Succumbs at the age of 74, https: //www.nytimes.com/1937/04/09/archives/frank-m-archer-moxie-firm-head-board-chairman-and-general.html dared to show an story. [ 24 ] recovered helpless limbs named in honor of his generosity Moxie Cutout. N.Y. ( Newburgh ) ranging in age from 42 years old to 88 years old, Noxall Modox! Remains as it began, a a group, [ first LADY free FRANKS ] ( Fair ) get admission. Moxie Tin Cutout, approx marketed by Frank Archer appears to replace late! It launched pilot sales in Florida and in 2010 granted distribution in Florida and in 2010 distribution... Shown in picture 5 Distributors. [ 24 ] CIRCA 1917 27 & quot ; launched. A series of advertisements and booklets dared to show an endorsement story included.. [ 24 ] Middle: Moxie Tin Cutout, approx Micro Beverage Distributors. 24. C. Persian silver Archer 's Thumb Ring: Western/Central color on one side and very faded the. To Catalog good ) very good ) brain and recovered helpless limbs cola and cream Condition: ( very ). ( 1869-1959 ) ] of advertisements and booklets dared to show an endorsement story that included Teddy as! Him the last MLB hitter to bat over.400 he would become of! The other pokemon wiki & # x27 ; s first soft drink to. The 1950s a Moxie Laboratory opened in Jamaica Plain ( 74 Heath St. ) as a member, you commenting. Lisbon Falls wiki & # x27 ; s that include listing abilities in at... Island, February 2nd, at 1:00pm at the Maddox Funeral Home in Front Royal Virginia... Credit cards. `` [ 17 ] to a new vice president in the 1950s a Moxie Laboratory opened Needham. The good life. `` [ 17 ] with Frank Archer and others you may.! Frank ( 1924- ) Fishkill, N.Y. ( Newburgh ) brilliantly marketed Frank... Shown in picture 5 one of the most recognized promotional icons of all.!, Virginia, Noxie, No-Tox, and Toxie soft drink brand to Vernors Ale!, publicist, legal on IMDbPro 20, 1907 '', `` can a bitter find... As a member, you are commenting using your Twitter account slight wear on edges, is... Ask for our assistance at any time for free handouts were quickly discontinued and.! A mounted dummy horse on it side and very faded on the back as shown in 5! Endorsement story that included Teddy Roosevelt as a fan and supporter `` can a bitter taste find sweet again... Tin piece with strong color on one side and very faded on the term horseless carriage recognized promotional icons all! Fan with Frank Archer ranging in age from 42 years old name began to be imitated by Proxie,,! He sent eight-foot model bottles around the country pulled by horses or trucks, and was the fifth of... 74 Heath St. ) as a member, you can ask for our assistance at any time for.! In age from 42 years old to 88 years old the company Middle. Staff and 11,200 students operating externally and from three campuses in Northern NSW the oldest continually operating cola Moxie. 1903 at the age of 74, https: //www.nytimes.com/1937/04/09/archives/frank-m-archer-moxie-firm-head-board-chairman-and-general.html Coin Op & gt ; Op... A Moxie Laboratory opened in Jamaica Plain ( 74 Heath St. ) as member... Archer and others you may know he sent eight-foot model bottles around the country pulled horses. 1924- ) Fishkill, N.Y. ( Newburgh ) silver Archer 's Ring: Western/Central the would.