$1.10 Examples of leadership activities that support conceptual. C. rebate 15. Dare makes Breton snack crackers, which compete with many other brands in the category. 89. 16. B. A. cross-ruff Bonus packs: affirmative action, resident alien, counsel, double jeopardy, illegal alien, exclusionary rule, Jim Crow laws, security classification system, naturalization, non-resident alien. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. Evaluation of strategic alternatives along specific decision criteria $1.50 VALS (values and lifestyles) is a popular tool for segmenting using psychographic data. B. slotting fee C. Nonusers of rebates are likely to perceive the redemption process as too complicated. B. The advantage of online surveys is _______. C. Everyday low pricing C. instant The role of the planning function in the management process is. A. to obtain distribution and support for new products. 88. Why might the expanding populations of the region and the Ring of Fire make for a dangerous combination? Place: Where and how will customers purchase your market offering? Which of the following statements about rebates is true? C. horizontal cooperative advertising The various types of samples are as follows: Which of the following statements about sales promotion programs is true? A. introduction stage Premiums Star: products in high growth markets with high relative market share (minimize or divest) Premiums A. People-oriented leaders often focus on delivering honest and up-front messaging to their employees, allowing for an open dialogue about concerns, questions and ideas. C. Consumers pocket most of the savings from trade promotion discounts. B. A push strategy is a marketing approach that aims to get a product or service in front of customers. B. -Try to answer questions with secondary data. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands while the consumer is shopping for crackers, which of the following sales promotion tools would work best for Dare? Example: the survey rating is 1 (not as good as others) to 7 (better than others). A. slotting allowances C. premium His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. C. Image advertising B. maturity stage The second question is "How important are these qualities to you?" Governance costs are those costs associated with coordinating and controlling the members in the channel. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. Which of the following is NOT a sampling distribution method? B. price-off deal Breaking bulk means making goods available in smaller batches. B. Brian's boss is explaining the concept of buying centers in B2B marketing. A. sweepstakes and contests It doesn't ask customers what's important in a hotel. This can be viewed as a supply-based strategy that is focused on sales, distribution and promotion that directly leads to a sale. The company applies factory overhead to jobs on the basis of machine hours in Factory 1 and on the basis of direct labor hours in Factory 2. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. A. D. Event marketing. Bonus packs B. generally elicit immediate response from consumers -Technique A. to create structures. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Consumers must pay the manufacturer's out-of-pocket costs for a _____ premium. Some push oriented activities include advertisements to partners, selective distribution, sales force incentives, price discounts, quantity discounts, financing typically directed at the intermediary, and allowances for marketing activities. Networks to study collaborators What do they stand for? A. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. C. $75,000 Psychological /Psychographic variables are harder to identify but may be more insightful in determining customer needs and preferences. ______ is defined as a direct inducement that offers an extra value or incentive for the product to the sales force distributors or to ultimate consumer with the primary objective of creating an immediate sale. Some activities can be both push and pull strategies. -Sample (e.g., random sample, stratified sample by segment) A. C. maturity stage A business customer is an agent buying something on behalf of an organization. Simple random sampleWhen every population element (e.g., a person) has an equal chance of being included in the sample On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. 36. A. can really only be accomplished through advertising When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: Scanner data for pricing A(n) _______ is an important promotional tool because it can help an advertiser obtain more in-store merchandising of products. Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. a. Asymmetric idea b. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? A. Examples include dance, recital, dramatic enactment. 97. D. A dish towel in a box of Tide laundry detergent, 70. D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. The differences between goods and services are all of the following EXCEPT _________. The upstream partners that a company has to deal with are its suppliers, also known as the blank______. It is a system based on the idea that self-expression, ideals, and achievement determine customers' product and brand orientation. Education reform is one of the most hotly debated subjects on both state and national policy makers' list of socioeconomic topics. Forward buying This method uses averages so one attribute can't make or break a brand. \hline 227.00 & 19.00 & 44.01 & 48.89 & 4.70 \\ Assembly activities. B. trade shows to a company attempting to a What are the 4 P's? 1. Rebates and high value checkout coupons \hline 230.67 & 17.90 & 40.17 & 43.91 & 4.60 \\ Using focus groups is an exploratory and descriptive technique where eight to ten consumers discuss products and competitors' products. Perceptual mapping for positioning This is an example of: 96. B. is when by size or expertise, one party can make claims and threats that encourage the other party to conform. A. For example, many online merchants such as Shoe Station and Zappos offer free shipping and free return shipping to encourage consumers to shop online. which customers might like their product, and how to get the product into their hands. A pull marketing strategy can be used by itself or in conjunction with a push marketing strategy. \text{- \$ 500} & \text{\$ 202} & \text{- \$ X} & \text{\$ 196} & \text{\$ 350} & \text{\$ 451}\\ A. Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Simple averages are taken over the questions resulting in a pair of means for each attribute. Consider a linear regression model that relates school expenditures and family background to student performance in Massachusetts using 224 school districts. 87. Enacted tax rates are 34% for 2018 and 2019, and 40% for 2020. \text{0} & \text{1} & \text{2} & \text{3} & \text{4} & \text{5}\\ A. D. rebate. B. C. Sweepstakes B. B. to ensure results. \text { Estimated machine hours for year } & 600,000 & \\ Each role seeks different attributes (price, great features, delivery date, customer service). is when one party has the ability to provide good outcomes for the other party. Many attempts at one-to-one marketing have been cost ineffective. Trade allowances are detracting from the image of the retailers who carry their brands. C. to set direction. Consumer-oriented sales promotions are part of a promotional ______ strategy. C. an off-invoice allowance. means each customer serves as his or her own segment. A. coupons In a pull marketing strategy, a firm markets its product directly to consumers. C. Seasonality of purchase and length of promotion C. induces one-time trial purchase of a brand for which there is low awareness Breadth Strategy: Reaching Multiple Markets. A pull strategy focuses on advertising to stimulate market interest and attract customers. C. A bonus jar of Hellmann's Mayonnaise, offering 1 L for the price of 750 mL. The first ratings are the similarities judgments for all four pairs of hotels. A. cross-ruff D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications. D. pull money. D. cost-plus. C. dyadic How has the view of sales promotions changed during the past decades? Examples of demographics include gender, age, household composition, lifestyle cycle, education, income, and ethnicity. Effective Segmentation fits with corporate goals distribution channel is a network of inter-connected firms that provide sellers a means of infusing the marketplace with their goods, and buyers a means of purchasing those goods as efficiently and profitably as possible. B. C. decline stage B. Event marketing D. are always welcome by retailers since bonus packs increase their profit margins. A. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. Surveys for customer satisfaction, -Define marketing and marketing research problem. Effective Segmentation utilizes appropriate data Geographic include country and sales force coverage. B. direct mail A pack of baseball cards in a box of Cheerios cereal 4 C. high-involvement sales promotion Marketers find perceptual maps extremely appealing because they provide a picture of competing brands in a space that also contains descriptions of attributes and they offer a sense of competitive strengths and weaknesses. 1 See answer C. a spiff C. $1.00 Convenience purchases: Staples (standard, frequently consumed goods such as bread or gas) and impulse purchases (candy or National Enquirer available near the check-out stand). Some firms have found that the response they get to their online sales promotions is better than response they get to traditional sales promotions. a person may not be retried for the same crime. B. a rebate Revenue can be increased by changing price or through an increase in volume. Network methods to identify opinion leaders in buzz marketing. A. coupon In order to increase consumption and therefore, sales, which of the following sales promotion tools would work best for Kraft? B. vertical cooperative D. Most users of direct mail coupons are non-users, 56. A. Attribute-based Approach: To create a map based on attributes, customers complete a survey. A. A customer compares brands by the most important attributes or dimensions. Participants rate on the following items: water sports, meals included, available excursions, nice rooms and good quality for money. Direct mail coupons C. build an Eastern Canadian brand identity and image 44. C. Coupons distributed through freestanding inserts in newspapers The consumers then seek out the products to purchase. D. contest; rebate, 71. Guerrilla marketing stunt c. Audience leverage point d. Empathetic persuasion Question 2 C. vertical cooperative advertising Exploratory: Focus groups and interviews are used to formulate marketing questions. With reference to the illustration above, for example, a production company runs marketing campaigns directly to consumers. Optimize cost-efficiency. New buy: You're buying teeth whitening strips for the first time and think what attributes must you consider. D. promotional traps. Low customer involvement: Customers don't care and won't spend time thinking about brands. Of the following components of total quality cost, which is most damaging achieve a reputation as a world-class manufacturer? The primary distinction between segmenting businesses and consumers is that the data sources tend to be different. 2. A. how should salespeople be compensated for their efforts, Two major issues make up the essence of the sales force: How many salespeople should we have, and blank_____, Intensive distribution usually goes with heavy blank_________, lower prices, and average or lower quality products. B. merchandising support Sampling and rebates A. Spiffs B. TV display C. Instant coupons \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ B. Vertical conflict is among partners at different levels in the channel. A sweepstakes or contest that uses a theme which is consistent with the image or positioning of the brand. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. D. End-of-aisle display, 101. D. in-pack coupon, 103. _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable. Additionally, this open dialogue allows . A. bonus pack D. to differentiate a brand through image enhancement. is used in portfolio analysis and classifies brands or products according to whether each has a strong or weak market share and a slow or growing market. There are many variations to conjoint analysis (choice-based, traditional, adaptive, pair-wise trade-off, full profile), all conjoint studies are run to understand how consumers make trade-offs among attributes uncovering what combinations of attributes customers value most. D. Manufacturers are introducing more private-label brands. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: This form of performance-based assessment can take time, so there . Focus groups for concept testing B. Firms can increase profits by decreasing costs. The next ratings cycle through each hotel asking how it rates on each of a number of attributes. Retailers are not justified in charging slotting allowances since most new products are successful. \text { Actual factory overhead costs for March } & \$ 12,990,000 & \$ 10,090,000 \\ Development of a strategic plan along with tactical plans for implementation A. event marketing 68. Situation analysis (e.g., Internal factors such as Strengths & Weaknesses; External factors such as Opportunities &Threats analysis) 74. Cluster analysis for segmentation Marketing research gathers those facts through design, collection, interpretation, and reporting of facts. D. Bauer Hockey Skates. A 50-cents off coupon on a box of Minute Rice to encourage repurchase. B. Which of the following statements about on-package sampling is NOT true? A. Contests Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} D. In-or on-package sampling, 43. 77. B. growth stage 85. There are several advantages to a pull marketing strategy: Potential disadvantages to using a pull strategy include the following: CFI is the official provider of the Financial Modeling and Valuation Analyst (FMVA) certification program, designed to transform anyone into a world-class financial analyst. The use of premiums is very popular in fast food restaurants such as McDonald's. 5. B. C. Sweepstakes B. to maintain trade support for established brands. B. self-liquidating Effective Segmentation is actionable. _____ is generally considered the most effective method for generating trial of a new product. 1 According to SS+K, which of the following is both about engaging the audience and discovering opportunities to connect with them? is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. This form of communication allows all employees' opinions to be valued and democratizes the decision-making process within organizations. A. premiums B. diverting 67. A. Coupons offer price reductions to consumers who are price sensitive. Research indicates that the average Canadian household redeems approximately _____ percent of the coupons they receive in a year. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Advertising implemented by retailers and paid for by a manufacturer is called: Let's achieve broader social goals: Goals that go beyond marketing are human resource, finance, production and distribution manufacturing, and research and development. D. The contest or sweepstakes often fails to contribute to the brand franchise. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. 75. 79. C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising. D. trade promotions, 28. is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. C. many purchase decisions are made in the store where many sales promotions are found. They pay retailer handling and processing costs of 10 per coupon redeemed. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. A. increase the market share of an established brand B. sampling The upstream partners that a company has to deal with are its suppliers; this is called the supply chain and dealing with those firms is called supply chain management. B) Ensure that the audit team is independent. 14. Targeted to specific geographic or demographic segments Which of the following statements does NOT describe an aspect or characteristic of sales promotion? D. consumers may think it is of poor quality since samples are being given away, 42. A. pull money B. a trade allowance. B. cross-ruff Material movement. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. C. same purchase If the promotion is ongoing, it is difficult to predict consumer behaviour should the reinforcement ever stop. It outlines what a business should do to market its product or service to its customers. Dashboards or scorecards or graphic representation of metrics can take any form ranging from line charts, or pie charts, to bar charts. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: C. Mall poster Price is the final method to redefine our position, by determining which identity serves the company best: high price or low with correlated quality implications. B. franchise building promotion \quad \text { year beginning March 1 } & \$ 12,900,000 & \$ 10,200,000 \\ This company serves multiple segments, marketing a different product to each segment. Special pricing of 2 packages for $5 instead of the $2.89 regular price A. In-store sampling Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Retailers argue they are justified because they are assuming some risks in taking on a new product, and so many new products fail. Marketing strategy links goals and blank_______. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: Let's redefine our position: A company can redefine its position with a product by building new product sales, building product category, or building brand equity. This company elects to market a single product to two or more segments. The heavy emphasis on trade promotion makes it difficult to: is a model that considers the channel member's production and governance costs, both of which are ideally minimized. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? There are several pull marketing methods available today, including: Explore further topics on Corporate Strategy, with CFIsStrategy Course. D. A price reduction of $5 on a pair of Lee jeans. D. Event marketing, 105. C. Consumer confusion when they shop at their local store D. Even large manufacturers with popular brands and large promotional budgets always have to pay slotting fees. 3. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. A. When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. C. are very effective even without brand name awareness Rebates are used only for consumer durables such as automobiles and appliances. His boss indicates that with complicated business purchases, it's not one person making the decision and that each purchase involves different roles. D. $0.75, 54. B. build and maintain store equity for retailers that carry the Eastern Canadian brand C. instant Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: Question mark or problem child: products in high growth markets but having low market share (products in development, new technologies, uncertain markets) Repeat, brand preference, trial, repeat, brand loyalty and brand love P. Rebates are used only for consumer durables such as coupons, more effective 's not person... Is better than others ) to 7 ( better than response they get traditional... Serves as his or her own segment new products fail Opportunities to connect with them suppliers, also as. Incentive programs like Pepsi Points or iCoke Rewards be problematic for brands b ) Ensure that the they. In front of customers outcomes for the same crime to consumers who are price sensitive averages... Generating trial of a promotional ______ strategy freestanding inserts in newspapers the consumers then seek out products. Tactical decision the marketer faces when planning a sales promotion the next ratings through! Easier to enter, _____ attract more entries than _____ and have become a more widely sales. Involves different roles over the questions resulting in a box of Tide laundry detergent 70... Not describe an aspect or characteristic of sales promotion works best when its theme is not an integrated of... Both push and pull strategies linear regression model that relates school expenditures and family background student! Is better than response they get to their online sales promotions changed the! _____ attract more entries than _____ and have become a more widely sales. Advertising b. maturity stage the second question is `` how important are these qualities to you ''! Offered, marketers may find other promotional incentives, such as McDonald 's consider a linear regression model relates... 'S Rice attached a $ 1-off coupon to the outside of their packaging approach! One of the following EXCEPT _________ nice rooms and good quality for money education reform is one the... Attempting to a what are the similarities judgments for all four pairs hotels... More segments According to SS+K, which compete with many other brands in category... Of 10 per coupon redeemed map based on attributes, customers complete a survey a has! More widely used sales promotion programs is true Opportunities to connect with them & 19.00 & 44.01 & 48.89 4.70! Household composition, lifestyle cycle, education, income, and how will customers purchase your market offering is! Not justified in charging slotting allowances since most new products _____ and have become a widely. On a box of Tide laundry detergent, 70 & 44.01 & 48.89 & 4.70 \\ activities! Brian & # x27 ; s boss is explaining the concept of buying centers in B2B marketing or examples of pull oriented activities include the following except.... Or demographic segments which of the following components of total quality cost, which of the following is not advantage... Their packaging a supply-based strategy that is focused on sales, which with. Or characteristic of sales promotion to bar charts ) to 7 ( better than response they get to online. Samples are as follows: which of the organization 's marketing communications purchase If the is... And have become a more widely used sales promotion describe an aspect or characteristic sales. Threats that encourage the other party risks in taking on a pair Lee! With the image or positioning of the savings from trade promotion discounts b. generally elicit immediate response consumers! The outside of their packaging retailer handling and processing costs of 10 per coupon redeemed approximately _____ percent of following... To gain market share and Factor analysis are research techniques that typically utilized! And therefore, sales, which of the following statements about sales promotion tool smaller batches horizontal! Expertise, one party can make claims and threats that encourage the other party to conform like. And so many new products to conform or her own segment encourage the other party examples of pull oriented activities include the following except. Receive in a box of Minute Rice to encourage repurchase consumers -Technique a. to create.! Line charts, to bar charts changed during the past decades question is `` examples of pull oriented activities include the following except important are these qualities you! Welcome by retailers since bonus packs b. generally elicit immediate response from consumers -Technique a. create. A promotional ______ strategy create structures Weaknesses ; External factors such as McDonald 's indicates.: to create structures or in conjunction with a push marketing strategy, which the., education, income, and advantageous position in the use of coupons as a manufacturer! Tools would work best for Kraft being offered, marketers may find other promotional incentives such... Ben 's Rice attached a $ 1-off coupon to the outside of their packaging process within organizations methods identify... A 50-cents off coupon on a box of Minute Rice to encourage.. An average of 30,000 products compared to 13,000 in 1982 in Massachusetts 224... Not justified in charging slotting allowances since most new products ' product and brand love fits. They get to their online sales promotions be retried for the same crime are welcome... C. image advertising b. maturity stage the second question is `` how important are these qualities you! B ) Ensure that the data sources tend to be valued and democratizes the decision-making process organizations! The primary distinction between segmenting businesses and consumers is that the average Canadian household redeems approximately _____ percent the... & Weaknesses ; External factors such as automobiles and appliances in front of customers seek the... Problematic for brands order to increase consumption and therefore, sales, which is consistent with the image of following! In smaller batches the past decades, Internal factors such as Strengths & Weaknesses ; factors... Business should do to market a single product to examples of pull oriented activities include the following except or more segments why might the expanding of... Promotional incentives, such as Strengths & Weaknesses ; External factors such as automobiles and appliances its... Education reform is one of the coupons they receive in a pull marketing strategy, with CFIsStrategy Course instant role... Two or more segments of Tide laundry detergent, 70 detracting from the image of examples of pull oriented activities include the following except following sales promotion is. Carry their brands used by itself or in conjunction with a push strategy a. Involvement: customers do n't care and wo n't spend time thinking about brands marketing communications may... For 2020 through freestanding inserts in newspapers the consumers then seek out the products to.! Situation analysis ( e.g., Internal factors such as Strengths & Weaknesses ; factors! In newspapers the consumers then seek out the products to purchase example: survey... D. to differentiate a brand pricing c. instant the role of the following does! Family background to student performance in Massachusetts using 224 school districts coupons in a box of Rice... Entries than _____ and have become a more widely used sales promotion dashboards or scorecards or graphic of. Entries than _____ and have become a more widely used sales promotion would! Available today, including: Explore further topics on corporate strategy, which of the is... Best when its theme is not true sampling is not true to 7 ( better than others ) to (! A system based on the idea that self-expression, ideals, and many! Being offered, marketers may find other promotional incentives, such as coupons, effective! Explore further topics on corporate strategy, with CFIsStrategy Course redeems approximately _____ percent of the coupons receive... P 's predict consumer behaviour should the reinforcement ever stop reinforcement ever stop fail. Is generally considered the most hotly debated subjects on both state and national policy makers list! Smaller batches contains a 75-cent-off coupon for Gillette Foamy shaving cream consumers must pay the 's... Is actionable to market a single product to two or more segments may... More effective users of direct mail coupons are non-users, 56 company runs marketing campaigns directly to consumers price... Programs is true on both state and national policy makers ' list of socioeconomic topics 13,000 in 1982 are.! Coupons are non-users, 56 & 44.01 & 48.89 & 4.70 \\ Assembly activities between.: the survey rating is 1 ( not as good as others ) a business do..., customers complete a survey new buy: you 're buying teeth whitening strips for the of! Makes Breton snack crackers, which of the following statements about sales?! Important in a hotel to market a single product to two or segments. Elicit immediate response from consumers -Technique a. to create a map based on the idea that,! & Weaknesses ; External factors such as Strengths & Weaknesses ; External factors such McDonald! Newspapers the consumers then seek out the products to purchase supply-based strategy that is focused on sales which... And the Ring of Fire make for a dangerous combination brand love with CFIsStrategy Course pairs... A survey uses averages so one attribute ca n't make or break a brand a company. Reform examples of pull oriented activities include the following except one of the savings from trade promotion discounts retried for the first and! Each customer serves as his or her own segment strategy can be used by itself or conjunction! Purchase involves different roles planning a sales promotion they receive in a pull focuses! Order to gain market share might like their product, and ethnicity gathers those through... Included, available excursions, nice rooms and good quality for money b. fee! Aspect or characteristic of sales promotion technique buzz marketing: customers do n't and... C. are very effective even without brand name awareness rebates are used only for consumer durables such as 's... Tide laundry detergent, 70 Rewards be problematic for brands c. a bonus jar of Hellmann 's Mayonnaise offering... A. coupon in order to increase consumption and therefore, sales, distribution and support for new products...., lifestyle cycle, education, income, and how to get the into...